Sales and Finance Guidebook: Essential Terms and Strategies for Company Growth
About Lesson

Cash flow refers to the movement of money in and out of a business. It shows how much cash a company generates or consumes over a specific period, like a month or a year. Understanding cash flow is crucial for managing finances and ensuring the financial health of a business.

Cash flow is the net amount of cash inflows and outflows in a business during a given period, reflecting the company’s ability to generate cash and manage its expenses.

How-to guide:

Identify cash inflows: Determine all the sources of cash coming into the business, such as sales revenue, loans, investments, or grants. These are the positive cash flow components

Determine cash outflows: Identify all the expenses and payments the business needs to make during the same period, including salaries, rent, utilities, inventory purchases, loan repayments, and taxes. These are the negative cash flow components.

Calculate net cash flow: Subtract the total cash outflows from the total cash inflows. If the result is positive, it indicates positive cash flow, meaning the business is generating more cash than it spends. If the result is negative, it indicates negative cash flow, meaning the business is spending more cash than it generates.

Real-world example:

Let’s consider a small retail store. In a month, the store generates Rs 15,000 in sales revenue, receives a Rs 5,000 loan, and pays Rs 10,000 for inventory, Rs 3,000 in rent, and Rs 2,000 in salaries. The cash inflows are Rs 20,000, and the cash outflows are Rs 15,000, resulting in a positive cash flow of Rs 5,000.

Equation: Cash Flow = Total Cash Inflows – Total Cash Outflows

Cash Inflows
Cash Outflows
Cash Flow
Month 1
Rs 20,000
Rs 15,000
Rs 5,000
Month 2
Rs 18,000
Rs 20,000
-Rs 2,000
Month 3
Rs 25,000
Rs 22,000
Rs 3,000


In summary, cash flow is a measure of how much cash a business generates or consumes during a specific period. It helps business owners and managers understand the company’s ability to cover expenses, manage debts, and invest in growth. Monitoring and managing cash flow is crucial for maintaining financial stability and making informed business decisions.